KITTE

たとえば、THE JEANSといえばLevi's 501、と連想するような、「これこそは」と呼べるモノづくりをコンセプトとしています。
世の中の定番を新たに生み出しこれからの「THE」をつくっていくこと。
世の中の定番と呼ばれるモノの基準値を引き上げていくこと。
本当に「THE」と呼べるモノを生み出していくこと。
THE SHOPでは「THE」と呼べるアイテムをオリジナルとセレクトで取り揃えています。

We study the past,
Think about the present, and
Create the future.

For example, in today’s world, if one says “the jeans”, Levi’s 501 jeans immediately come to mind. However, this concept of “the …” has not yet been established with most other types of products.

“THE” products will be produced and will set a new world standard.
We will raise the yardstick for things that, until now, have been considered the world “standard”.
We will produce things that can really be called “THE”.
Our aim will be this kind of product creation.